The crucial role of CMOs when it comes to change management

Digitalization and new technologies increasingly enhance CMOs’ areas of responsibility in corporations. What used to be “only” doing the advertising is nowadays keeping in view recent market trends and having a perpetual potential for innovation. Because of that CMOs play an indispensable role in performing digital change management – they motivate people, animate transformation and integrate the various departments of a corporation.

http://www.forbes.com/sites/avidan/2015/10/04/what-does-the-ceo-expects-of-the-cmo-when-it-comes-to-delivering-on-the-change-agenda/