Strategic public relations can be used to prevent conflicts, to strengthen business culture and identity. A good working internal communication makes it difficult for the „office grapevine“ to spread bad news. It also provides for transparency in the management’s future projects and decisions and can motivate and make people feel connected. External communication is important not only in crisis situations. Once a company has won the public perception’s sympathy and has created a positive image of itself by communicating regularly, it also benefits from this situation in hard times. We advise Press Departments by making use of our view from outside. We also undertake the communication for you if this is not yet arranged in the organizational structure.

Key Data

  • Field of application: internal and external
  • Preventive, process-accompanying, image-building
  • Target group: the whole company